6 min read
What We Got Wrong
Every launch post is a highlight reel. Here is the other version: what is incomplete, what I would do differently, and what this build taught me.
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Bill Thornton, Founder WhereTo Advisor
From the Blog
Data-driven guides for finding your next home abroad.
8 min read
Six Days
What a six-day product build with AI actually looked like: where the time went, what AI handled well, and what required human judgment throughout.
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Bill Thornton, Founder WhereTo Advisor
6 min read
The Dealbreaker Problem
Why the first dealbreaker system would have produced zero results, and what flag-not-hide actually means for users making real relocation decisions.
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Bill Thornton, Founder of WhereTo Advisor
7 min read
The Ethics Problem
How we built an acceptance facet that cannot be used for demographic sorting, even if someone tried. Architecture as ethical constraint.
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Bill Thornton, Founder WhereTo Advisor
15 min read
The Data Problem
Public data exists for almost everything. The hard problem is not finding it. It is normalizing it, deciding what it actually measures, and being honest about where it falls short.
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Bill Thornton, Founder WhereTo Advisor
5 min read
What We've Been Building: A Relocation Tool That Knows the Difference Between What You Want and Who You Are
We reorganized the quiz, added archetypes, and rebuilt the report page — all in service of one idea: your identity changes every score, and your results should reflect that.
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Bill Thornton, Founder WhereTo Advisor
10 min read
Why I Built This
Every relocation tool gives you the same ranked list regardless of who you are. Here is why that is the wrong model, and how a repeated personal frustration became a product.
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Bill Thornton, Founder WhereTo Advisor
17 min read
10 Safest Cities Abroad for Minority Women Remote Workers in 2026
We scored 50+ countries across safety, racial acceptance, visa access, and cost of living — with hard dealbreaker filters — to find where minority women remote workers will actually feel safe and welcome.
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WhereToAdvisor Research
16 min read
10 Best Cities Abroad for Digital Nomads in 2026
We scored 50+ countries across visa access, connectivity, cost of living, safety, and more to find the best cities for digital nomads earning USD remotely.
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WhereToAdvisor Research
18 min read
7 Best Cities Abroad for LGBTQ+ Families in 2026
We scored 50+ countries across acceptance, education, healthcare, safety, and more — with hard dealbreaker filters — to find where LGBTQ+ families with children will actually be recognized and thrive.
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WhereToAdvisor Research
18 min read
10 Best Cities Abroad for Mixed-Race Families in 2026
We scored 50+ cities across safety, education, healthcare, acceptance, and more — with hard dealbreaker filters — to find where mixed-race families will actually thrive.
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WhereToAdvisor Research
18 min read
10 Best Places to Retire Abroad on a US Pension in 2026
We scored 50+ countries across healthcare, cost of living, safety, visa access, and English accessibility — with hard dealbreaker filters — to find where American retirees will actually thrive.
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WhereToAdvisor Research
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